why is it important to consider the process of communication in change management

Whether you are streamlining processes, searching for ways to boost quality, or strategizing to increase market share or develop new products or services, you will need to get it done through and with other people. The receiver, in turn, responds to the sender, indicating comprehension. This blog series will advance a crowd-sourcing approach to … Thinking about the benefits of change management can be a really useful process. In this way, the entire process of change never comes to an end rather it witnesses a cyclical process and hence is considered to be a perpetual process. Feedback may be direct, such as a written or verbal response, or it may take the form of an act or deed in response (indirect). The proper and effective communication is an important tool in the hands of management of any organisation to bring about overall change in the organisational policies, procedures and work style and make the staff to accept and respond positively. Time, in particular, is an important resource in the communication process. In this article, PulseLearning presents six key steps to effective organizational change management. Using the services of a professional change management consultant could ensure you are in the winning 30 percent. The general importance of change management is that it tends to increase productivity and service in all the departments in a company. A good change management plan depends on solid communication that doesn’t just to broadcast your plans for change, but seeks to understand the needs to be addressed as your organization undergoes the change. Communication refers to the process by which information is exchanged between two or more people (increasingly, machines are also included in communication, but we limit the discussion here to communication between people). The communication process reaches its final point when the message has been successfully transmitted, received, and understood. 5 / 5 ( 19 votes ) It is easy to plot out a point in the future where you want your organization to stand. Well, often we get so deep in the planning process that we lose sight of the forest and only see the trees. Find out why planning and communication are two most important factors during business change and reorganisation. 10-Question Checklist on Change Management Communication. Using the preferred senders to deliver communications in your organization? Nonverbal communication also reinforces verbal communication, which is why it's important to pay attention to nonverbal cues so that listeners don't receive mixed signals.