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Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began. Read this comprehensive history of the evolution of advertising, and how it has impacted the way consumers research and buy today. Section I of this chapter makes a brief review of the history of advertising in general. 31, iss. Advertising is a form of a business-related activity because it allows individuals to increase the popularity of the product, service, or a certain individual. This article is about what advertising is and what was it history as a form of commercial mass communication way, designed to promote the sale of a product or service and to encourage or persuade. We went back centuries, examining human communication and civilization as well as key advertising campaigns from each era -- and we packaged it into a SlideShare for you to peruse. Academia.edu is a platform for academics to share research papers. Advertising is a powerful tool that businesses have used for decades in reaching potential customers to purchase their products or services, as well as reinforcing faith in the business of existing customers. You'll never believe it, but there was a time when humans lived without being blasted by advertising … Bonus Read: The Evolution and History of Content Marketing. A brief write-up on television advertising history intended to give you an insight of this medium of advertising, which has come a long way since it took off in 1941. In ancient times the most common form of advertising was by word of mouth. PDF | On Jan 1, 2009, Jef Richards ... History Of The Body's Usage In Advertising", we studied the history of the body's usage in advertising and its evolution. 2, pp. Concrete advertising history begins with classified advertising. and advertising and also to convey the concept of multiple messages delivered to groups of people simultaneously. There are four very influential inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet. The following is a list of representative titles from the reference and circulating collections of The New York Public Library that document this dynamic evolution. 421-436 ABSTRACT: Advertising has been present since ancient times, namely, as far back as the year 2,000 B.C. CHAPTER 4 HISTORY OF WEB ADVERTISING 4.1 Introduction 4.2 Internet 4.3 Internet Use A) Electronic mail (E-mail) B) Search the information C) Organizational web sites D) Advertising of products: Internet Marketing 4.4 Web History of Advertising in India since 18th Century!