blue ocean strategy summary ppt

Intellectual and Emotional Recognition Theory. Description: Blue Ocean Strategy can be applied across sectors or businesses. The INSEAD Blue Ocean Strategy Institute is dedicated to extending the research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership by Chan Kim and Renee Mauborgne and disseminating it to professors, researchers and practitioners … If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. Blue Ocean Strategy Presentation Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. WOBI - World of Business Ideas 163,162 views This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. The counter to the blue ocean is the red ocean. Conclusion Marketing Warfare DEEPAK DODDAMANI. Blue Ocean Strategy - Including Examples And PDF Download. Blue ocean strategy presentation Ajay Mohan Goel. Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. If you continue browsing the site, you agree to the use of cookies on this website. Specifically, these new markets give a company a very high competitive advantage as well as low price/cost pressure. It requires tons of creativity and out of the box thinking. The strategy focuses on moving away from an existing market and seaching for new markets. Brilliant ppt slides on blue ocean strategy Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. The Strategic Price The Target Profit The Target Cost Streamlining and Cost Innovations Partnering Pricing Innovation 29. The Three E Principles of Fair Process. Executive Summary. The Idea in Brief . The Blue Ocean Strategy Theory describe a set of Business Strategy tools that provides to the Companies the ability to explore , create and exploit Blue Oceans, and afterwards, generate barriers to maintain them. It is not limited to just one business. Blue Ocean Strategy is a marketing theory in which a business enters a market that has little or no competition. But, let's first understand what is Blue Ocean and how it is different from Red Ocean strategy. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Why Does Fair Process Matter? These competitors may possess a competitive advantage driven by cost, differentiation, or niche market strategies. Reprint: R0410D. The Power of Fair Process. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. But, let's first understand what is Blue Ocean and how it is different from Red Ocean strategy. Description: Blue Ocean Strategy can be applied across sectors or businesses. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean Shift: A Systematic Way to Grow Your Business Without Competing Renee Mauborgne, co-author of 'Blue Ocean Strategy' and the new book 'Blue Ocean … Blue Ocean Strategy Summary jessestarmer. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. A red ocean is a saturated market with industry competitors. Fair Process and Blue Ocean Strategy. ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. Profit Model of Blue Ocean Strategy The profit model of blue ocean strategy shows how value innovation typically maximizes profit by using the three levers of strategic price, target cost, and pricing innovation. Blue Ocean Strategy Examples: iTunes. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade.