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Email(29%), social media(26%), and an organization’s website(21%) inspire the most giving, as accounted by the 2018 Global Trends in Giving One example was the 2015 #MakeItHappy campaign by Coca-Cola to combat cyberbullying. The 7 Most Embarrassing Branding Mistakes of 2018 ... a bad marketing or branding campaign can result in an absolute mess. (Well, so far anyway!) Best of Inc. Check out our infographic below to see who our favourite campaigns came from, and keep scrolling to see why we thought they were so good! 1. One example was the 2015 #MakeItHappy campaign by Coca-Cola to combat cyberbullying. As we enter a new decade, I've tried to identify the most influential cause marketing campaigns. More and more brands are investing in cause marketing efforts—so much so … The best cause marketing campaigns American Express Statue of Liberty Restoration During a three-month period, American Express offered to contribute 1 cent for each card transaction and $1 for each new card issued. The Best Marketing Campaigns of 2018 (So Far) by Jaime Netzer | Sep 07, 2018 Digital marketing is constantly evolving — just when you figure out the latest technology, or the newest addition to a social media platform, something else changes. And these examples can inspire you to start using influencer marketing in 2018. A few of our favorite cause marketing campaigns came from 3M, Target, US Bank & Mono. cause marketing. It’s happened again folks, we’ve all blinked and missed the past 6 months of our lives; after all that must be the only explanation for just how incredibly fast the first half of the year has gone. They backed the offer with a substantial media campaign. Yoplait Save Lids to Save Lives (1999 to 2016): This quickly became one of America’s best-known breast cancer campaigns. Here are seven of the worst ones rolled out in 2018. Few businesses can resist allying themselves with a good cause, but it's all too easy for brands to get it wrong. It’s all in the micro-copy You’ve probably noticed us talking about this eco-conscious, fair-trade lingerie, activewear and swimwear brand before. It then launched a three-month campaign to get people behind the cause, which helped it win the PR and Brand Storytelling Award at the Marketing Week Masters. 6 of our favourite PR & marketing campaigns of 2018. As the backlash against … People like to see companies do good, and the super bowl is an excellent stage for raising awareness. The generational challenge has also forced cause marketing campaigns to become even more multichannel. It is no surprise to us that many companies decided to launch cause marketing campaigns in order to stand out and engage with visitors. The Shorty Awards Is Launching a New Show Dedicated to Cause Marketing Campaigns.